Gotta love the Tweedy

[sam_tom_sam]

Look! Cheryl Tweedy is the new face of Coca Cola Zero!





I think she looks very nice in her suit. There is actually a commercial reason for this outburst of cross-dressing: I read in the Metro today (which has a bigger picture and an article about the campaign) that Coke Zero is being marketed as 'bloke coke', a sugar-free alternative to Diet Coke without its feminine connotations.

Comments

Re: i mean...

[sam-tom-sam.livejournal.com]

That's interesting. It will be intriguing to see how the male target audience does actually respond to this campaign. I don't think they will feel threatened because it's Cheryl Tweedy and she normally has quite a feminine image. I think they will mainly be amused by the way the campaign plays on gender. I don't think gender is something that should be taken too seriously.