Gotta love the Tweedy

[sam_tom_sam]

Look! Cheryl Tweedy is the new face of Coca Cola Zero!





I think she looks very nice in her suit. There is actually a commercial reason for this outburst of cross-dressing: I read in the Metro today (which has a bigger picture and an article about the campaign) that Coke Zero is being marketed as 'bloke coke', a sugar-free alternative to Diet Coke without its feminine connotations.

Comments

[spam-robot77.livejournal.com]

That's amazers! She is the best.

[sam-tom-sam.livejournal.com]

She is! I will bring home the Metro with the nice big pic and article.

[veluet.livejournal.com]

To hell with coca cola no matter what marketing campaign they run. Unless maybe they run a campaign "sorry we stole water from the indian water supply, sorry we bully people in poor countries into selling our product, sorry for..."

[amelie317.livejournal.com]

I didn't realize Diet Coke was gendered, either. =\

[dream-electric.livejournal.com]

mmmm, diet coke ;o)

[tzarohell.livejournal.com]

Oh yes. An attractive woman in drag will make men who are insecure enough to avoid diet coke feel REALLY secure about their masculinity. Mmmmmm.

[sam-tom-sam.livejournal.com]

Yeah, but you gotta love the Tweedy :)

(She's from Girls Aloud, one of the jolliest pop bands our nation has ever produced.)

[sam-tom-sam.livejournal.com]

It tastes different from Diet Coke though. It's a lot closer to the original Coke taste. I like!

[sam-tom-sam.livejournal.com]

Yes, many products have gendered advertising campaigns, such as Special K and, in this country, the Yorkie chocolate bar. The latter campaign would offend you a lot more than the Tweedy in a suit if you were to see it! It has the slogan "It's not for girls" and the ad for Yorkie McFlurry features a stylised female figure being crushed by a giant pot of said product.

The Tweedy, though, come on. You gotta love the Tweedy.

i mean...

[tzarohell.livejournal.com]

Oh I'm not criticizing the product.. just found the philosophy weird...
"Hey.. sexy woman in drag is COMEPLETELY non-threatening to someone's masculinity! When it's definately something that can make *me* feel threatened. A lot more threatened than a "feminine" product!

Re: i mean...

[sam-tom-sam.livejournal.com]

Why would a woman in drag definitely make you feel threatened, though? Although actually, La Tweedy is quite hard, definitely the hardest one in Girls Aloud ;)

Re: i mean...

[tzarohell.livejournal.com]

I think it's sort of in the same way as Germaine Greer (thebitchcowfromhell) says that drag queens and female transsexuals are offensive to women, because they are "trying to replace real women."

ahem.

I sort of think. "Hey! Male aesthetics! Not yours!" As if they will try to eradicate male bonds by impersonating men and seducing them to the side of the vagina. I'm not saying it's right. I'm saying this is probably the deep seated root of my discomfort. Fucked up, isn't it?

Re: i mean...

[tzarohell.livejournal.com]

Also, the common discomfort (I think) an insecure non-liberated man feels to women in drag is something along the lines of,

"Wow she's hot. Wait.. she kind of looks like a guy. And is dressed like a guy. Does this mean I'm queer? Better bench some press, just to be safe."

haha.. bench some press..

[veluet.livejournal.com]

I take it you're a huge Tweedy fan :)

[transistor-chic.livejournal.com]

wow wow wow wot a pic!
xx

[sam-tom-sam.livejournal.com]

Oh yes. I like Girls Aloud - do you have them in America? - and she is my favourite member as she is the most fierce :)

[sam-tom-sam.livejournal.com]

Yes, finding it certainly brightened up my journey into work yesterday morning!

Re: i mean...

[sam-tom-sam.livejournal.com]

That's interesting. It will be intriguing to see how the male target audience does actually respond to this campaign. I don't think they will feel threatened because it's Cheryl Tweedy and she normally has quite a feminine image. I think they will mainly be amused by the way the campaign plays on gender. I don't think gender is something that should be taken too seriously.

[arti-stic.livejournal.com]

I bought couple of bottles yesterday.. Nice taste...