Gotta love the Tweedy

[sam_tom_sam]

Look! Cheryl Tweedy is the new face of Coca Cola Zero!





I think she looks very nice in her suit. There is actually a commercial reason for this outburst of cross-dressing: I read in the Metro today (which has a bigger picture and an article about the campaign) that Coke Zero is being marketed as 'bloke coke', a sugar-free alternative to Diet Coke without its feminine connotations.

Comments

Re: i mean...

[sam-tom-sam.livejournal.com]

Why would a woman in drag definitely make you feel threatened, though? Although actually, La Tweedy is quite hard, definitely the hardest one in Girls Aloud ;)

Re: i mean...

[tzarohell.livejournal.com]

I think it's sort of in the same way as Germaine Greer (thebitchcowfromhell) says that drag queens and female transsexuals are offensive to women, because they are "trying to replace real women."

ahem.

I sort of think. "Hey! Male aesthetics! Not yours!" As if they will try to eradicate male bonds by impersonating men and seducing them to the side of the vagina. I'm not saying it's right. I'm saying this is probably the deep seated root of my discomfort. Fucked up, isn't it?

Re: i mean...

[tzarohell.livejournal.com]

Also, the common discomfort (I think) an insecure non-liberated man feels to women in drag is something along the lines of,

"Wow she's hot. Wait.. she kind of looks like a guy. And is dressed like a guy. Does this mean I'm queer? Better bench some press, just to be safe."

haha.. bench some press..

Re: i mean...

[sam-tom-sam.livejournal.com]

That's interesting. It will be intriguing to see how the male target audience does actually respond to this campaign. I don't think they will feel threatened because it's Cheryl Tweedy and she normally has quite a feminine image. I think they will mainly be amused by the way the campaign plays on gender. I don't think gender is something that should be taken too seriously.